Today’s customers are savvy – they know exactly what they want and they’re just a click away from purchasing!

This year, it’s estimated that over 50 per cent of consumers will buy online using their mobile devices. So, as a business owner, having a strong digital presence has never been more important.

At Cube Online, our team know a thing or two about digital marketing – we’ve helped hundreds of companies grow their digital footprint. Today, we’re sharing some simple tips to help improve your website’s Search Engine Optimisation (SEO) so you can generate more real customers in local search results.

“84% of customers trust online reviews as much as personal recommendations from friends!”

Online reviews are essential to bring in new customers, stand out from your competitors and grow a local business.  

However, it’s heartbreaking to know as few as 6% of customers actually leave a review.

If you’re a business owner, you know how important it is to show up on Google. You’re also probably aware that Google Business Profile (GBP) is one of the best, free online tools for local customers to find your business when they need you most.

In this article, we’re sharing our knowledge, and practical steps on how to optimise your GBPprofile to be found on Google Maps by more customers, in more local areas.

Have some of your customer reviews vanished?

A common issue businesses face is having their Google reviews go missing.

There are a huge number of things you can to do both market your business in the current environment or (if that’s not possible for you based on your industry) to ensure you are in the best possible position when this is all over. Here are 5 things you can do in your business using your existing resources while spending little to no money.

What's your company's online reputation like? How do customers know if they can trust the quality and service of your brand? Well, 93% of customers would answer "online reviews" - That's how they decide which business to buy from, or work with. So, given it's so important, do you have a strategy to improve and manage your online reputation?

Interested to know what our marketing manager has learned over the last 15 years of digital marketing? He's just started a new video series to share some simple but effective strategies you can use in your company to boost your business online. We will be sharing videos packed with practical advice designed to help you take your marketing to the next level.

We've just gone through the process of building and launching a new website, and we'd love to share with you the 10 most crucial things to know about building a new website, why a good website is so important, and how Cube's websites are so different.

If you haven't yet, take a moment to check out the new Cube Online website at https://www.cubeonline.com.au 

You may not realise it, but Google Alerts is a powerful tool that can enhance your business’s marketing efforts and save you a lot of time! The free digital platform detects content online and sends users an email when it finds new results – but, we think it’s more than just a notification service. Here, Cube Online points out 3 ways Google Alerts can work smarter for your company.

So, you know posting on social media is a great way to market your brand and get your company’s message out there, but you’re just not sure what to post or perhaps you’re running low on ideas? Not to worry, Cube Online share 9 tips to curate engaging social media content for your business.

With over 500 million active Instagram accounts worldwide and 80 per cent of Instagrammers following a brand, it’s no surprise that this social platform is good for business. Not only is it a place for companies to share their messages and boost brand awareness – businesses can also interact and engage with a spectrum of audiences. So how do you know if Instagram is the right fit for your brand? Here, Cube Online shares these tips with you.

So, it’s happened – you’ve opened your Cube Online account and noticed that someone posted a not-so-flattering review of your company on Google. Not only are you disheartened from what you’ve read, but you’re also concerned about how this will affect your brand’s online reputation.

Sometimes in business, the best apps are free! From managing your data and tracking projects to video conferencing – there’s a free platform for almost anything business related. Here, the team at Cube Online Australia shares some of our favourite platforms that are designed to save time and increase productivity.

Here are top 3 reasons why you should include your business name on directory sites.

Online marketing is an important key to grow your business. This is why many website owners tend to put their business name on relatable directory sites, regional or national. Sometimes, a little link exchange can have large influence on your business. For those who are not familiar with it, directory sites are all those websites that bring dozens of sites of a specific niche together.

Online reputation management is key.

Reputation management plays a crucial role in the success of every business. It allows them to understand how the clients perceive the company. What people say about a business is pivotal when it comes to attracting new clients.

A good review could make all the difference

These days, the fate of your online business rides on the reviews of your customer. Typically when anyone is looking to purchase something online, the first thing that they do is check out the reviews that the place has got.

Be more visible online

A business citation is simply a mention of your business on another website. Most of the time, it will feature your business name, address, phone number and may include a link to your website. Business citations are important because they are used by search engines to help decide how to rank businesses in their local search results. Also search engine, more specifically Google, use business citations to verify the accuracy of any business.

Google My Business is undeniably your most reliable source for being found locally

If you want to display your information on maps and local packages that are returned for local requests, Google My Business is undeniably your most reliable source. The platform is an ideal space for an business starting out and should begin by creating, optimizing and publishing their Google My Business list. Do this and together with your local SEO you will lay an excellent foundation for promoting your business or brand.

How often do you read reviews before making a decision?

The importance of reviews cannot be neglected. Put yourself in the shoes of your customers. Whenever you need any service or are thinking of collaborating with a new company, what is the first thing that you do? You endeavor to find out more about them, their reputation and their quality of service.

Be found on Google Local Search for the products and services you offer.

One of the most important things to consider while building and maintaining your web presence is the local SEO (Search Engine Optimization) of your website. SEO is essential in ensuring that your website ranks higher on the relevant search engine pages, as the search engines keep updating their algorithms in order to give users the most relevant search results.

Google My Business is a tool from Google that lets businesses create a short profile displaying their names, phone numbers, address, operating hours and official website completely free of cost. You can also add relevant search results like maps and locations using other apps provided by Google. The first step when building an SEO strategy is to check the Google My Business (GMB) listing for your company and claim the ownership rights. When someone looks up your business on Google the GMB information shows up at the top and it is the one most users view first.

First off...

If you own or operate a trade company, then this blog is for you! We know tradies are super-busy people who often wear many hats – not only are you out and about delivering services to your customers, you’re probably also managing the rest of your business too. Marketing, business development, bookkeeping, administration – the list goes on!

Where do I start?

Having a physical presence within your local community is great for business and your real estate brand – locals are exposed to your agency when walking by or seeing a local publication, so when it comes time to looking for their next property, they’re already aware you exist!

Get to know Cube Online’s employee Jess Daisy Lowe! Yes, Daisy really is her middle name and we think it suits her to a tea. Jess is very much a people person – she’s patient, knowledgeable and likes to chat – this is why she works so well within our Customer Success Team. Our customers have told us how much they enjoy working with her too – she’s a phone call away when they need support or training.

Get more positive reviews with our proven strategy.

Online reviews have never been so important, especially for the real estate industry – it’s a highly competitive market!

Did you know that over 90% of consumers read online reviews before choosing a real estate agent? Unfortunately, people tend to write negative comments, with only 6% of people leaving positive reviews! This can be an issue for agencies with a property management department, as it’s tenants who usually leave bad reviews – this can potentially harm a business’s online reputation.

The quick answer is yes!

So, your website is already a digital shop window, you might think marketing management strategies is not that much necessary? Well, that's not the case. This is because there are millions of websites of many small businesses owners to medium-sized out there. It's easy to build a website these days, but not every site has ability to generate profits.

Say hello to Matt Wilson, New Business Development Manager at Cube Online. Matt spends most of his working day talking on the phone – he chats to our customers about how Cube Online can support their businesses. And, although it wasn’t easy, Matt stepped away from his phone for ten minutes to discuss his role and share some digital marketing tips for businesses.

Show the most important information first

You can use Google My Business or GMB for short to decide what people see first when they look up your company online. Google My Business is a business card for the company showing all their contact information on the top when it is searched on Google. GMB provides the tools for businesses to edit the information and engage with customers using web, mobile or tablet for their search.

Small businesses need to be resourceful to stay afloat, and with smaller budgets, often, the solution is managing things yourself. Of course, deciding which key components to outsource can be half the challenge. If you’re thinking about handling your brand’s digital marketing, you’re going to need to right tools and know-how to do it – this will save you a lot of time! There are so many free online platforms that can make your business shine online and in this blog Cube Online point out five of them: