Today’s customers are savvy – they know exactly what they want and they’re just a click away from purchasing! In 2019, it’s estimated that 67.2 per cent of consumers will buy online using their mobile devices. So, as a business owner, having a strong digital presence has never been so important.

At Cube Online our team know a thing or two about digital marketing – we’ve helped hundreds of companies grow their digital footprint. Here we’re sharing five simple tips to help improve your website’s Search Engine Optimisation (SEO) so you can generate more leads.

1. Site speed

did you know that most websites lose half of their visitors while loading? This isn’t good for Google or businesses, that’s why the search engine penalises slow-loading sites by ranking them lower. Luckily, Google offers this free online tool which identifies how you can improve your site’s speed. Elements such as compressing image size, removing unwanted page components, enabling browser caching, and deleting unnecessary plugins are some of the ways you can enhance your site’s speed.

2. Optimise your site for mobile

in 2018, 52.2 per cent of all website traffic across the globe was generated through mobile phones! Having a mobile-friendly website doesn’t just look nice on screen, it’s a must if you want your customers to have a good experience online. Google prioritises mobile responsive sites in search results, so knowing this, we think it’s probably worth checking how your website looks on a device. Some of the key things to look out for include the position and size of images, buttons and text.

3. It’s all about content

search engines like Google reward sites that provide new material on a regular basis. That’s why online content like blogs are the perfect way to get your business’s message out there and boost SEO. When writing your blog, don’t forget to use keywords and search terms within your piece that are relevant to your audience – this is imperative to boost SEO.

4. Get social

did you know that social media profiles rank in search engines? It’s a fact that companies with a strong social media presence appear in the top search results. So, if you haven’t already, perhaps consider platforms like Facebook, Instagram, Twitter, YouTube, and Pinterest to get your business’s messages out there.

5. Create videos

it’s a fact that 82 per cent of Google search results come from YouTube! Search engines prioritise video content because it’s valued by audiences, so if you haven’t already, it’s probably a good idea to create a few videos – just don’t forget to optimise them for SEO. Here are some things to consider: Google’s bots ‘read’ your video content so think about the title and include keywords that describe the video and entice the viewer to click.

So, now that you’ve read our tips, you can start implementing them to improve your company’s SEO. Begin by checking your business’s website speed, make the necessary tweaks to optimise your site for mobile, create branded content such as blogs and videos, and spread the word on social media!

Want to know how Cube Online can help boost your business’s online presence? Get in touch with one of our awesome customer service representatives today or visit our Facebook page.